About Collage

For more than 25 years, Collage Designer Consignment has outfitted some of the best dressed women in the Southeast. Located at the Vestavia City Center, Collage is a preferred shopping destination by fashion stylists, pageant contestants, professionals, television anchors, trendy teens and soccer moms.

Where We Began

Collage started 1992 in English Village in Mountain Brook, Alabama and then moved to a quaint, 70 year-old home on Crescent Avenue in Homewood complete with hardwood floors and several rooms to wander and discover new treasures each day.

In 1995, Tracy True Dismukes, a 26 year old Internal Management Consultant at SouthTrust Corporation, had been wanting to start a consignment store that truly offered a service to people on three levels:  shoppers, sellers and charities. Tracy loved getting great deals on professional clothing to wear as a management consultant. In 2000, she left the corporate world to test her Samford MBA skills and give all her energy and creativity to her own business.  

Collage was already known for being the best consignment shop in town and that was due in part to the fabulous consignors Collage pulled from Mountain Brook, Homewood and surrounding areas.  Consigning items at Collage was a great way for sellers to get cash out of their closets and continues that legacy today as Collage has been voted ‘Best Women’s Boutique’ by readers of Birmingham Magazine and ‘Best Consignment Shop’ by many publications and ‘Best of Birmingham’ year after year.

Charities make weekly pickups at all Collage locations and we have supported the Foundry, 55th Place and My Sister’s Closet of the YWCA among other charities for over 20 years.  It is really cool to be a part of the community that truly helps people in a real, tangible way every day.

Many Changes

In 2000, we moved Collage to ‘The Curve’ in Downtown Homewood in the former ‘Who’s Who’ location. In 2001, Collage became a chain when we acquired Nice As New that had moved from Lorna Road to Hwy 31 in Vestavia next to Red Lobster. That’s when Jill joined Collage as Store Manager after working with Nice As New for more than 9 years. In 2002, Catherine’s Plus Sizes moved out next door to the Vestavia Collage store and Collage Plus Sizes was born in that space.  Tracy used to wear plus sizes and always had a heart for women who loved fashion and had beautiful curves but very little selection. Collage Plus Sizes solved that problem for many women and became a favorite destination. In 2003, Collage opened a brand new location in Hoover on Highway 150 in the new Wal-Mart center and stayed for 3 years but closed in 2006.

Consignment Chic Television Show

In 2008, in the face of the recession, we launched a television show on CW21 on Saturday mornings at 11:30am so women could SEE what gorgeous fashion they could buy at 60-80% off retail at consignment shops. The show was called ‘Consignment Chic’ and featured stores in 22 counties in Alabama, CW21’s viewing area.

In 2009, we launched the online community and online store at ConsignmentChic.com for stores across the United States and Canada to sell online on one site. As President of NARTS, the national association of resale stores, Tracy had many shop owner connections across the country and the site was a huge hit with fantastic Google rankings and views.

That same year we created private label consignment themed t-shirts and sold them wholesale to consignment shops across the country to sell at their stores.

In 2010, Collage was a finalist for the national NAWBO TrailBlazer award and also won ‘Retailer of the Year‘ by the Alabama Retail Association.

In October of 2012, in our 20th year in business, we moved the Vestavia Collage and Collage Plus Sizes into a larger space in the Vestavia City Center.


In January of 2012, we rebranded our business with a new logo and now we had a brand new, freshly renovated space to spread our wings and the space has been fantastic for our business and more importantly for our customers.  They love the convenience next to Panera, Starbucks, Moes, Zoës, and also the ‘Saks’ look of the new space.

We added a fantastic mens department in 2013 and renovated our flagship Homewood store that same year, too. Collage is poised for a fantastic next 20 years!

Thank YOU for making it possible for us to serve and get to know so many amazing people in our community over the last twenty something years.

Please come see what’s new at Collage.

What sets COLLAGE apart from the competition:

Personal attention from friendly sales staff

NEW jewelry and accessories hand-selected by the owner from New York, Chicago and Atlanta

Very selective of merchandise accepted for consignment

Special Curvy Girl department catering to women who wear size 16 and up

MENS Department

Labels you love at 60% – 80% off retail prices

Over 1000 prom, pageant, and social occasion gowns to choose from

State of the art technology

Our ShopCollage app where you can check your sales balance, shop online, get rewarded for purchases and stay up on all our social media

Weekly donations to local charities

Over 25 successful years in business

Over 30,000 Happy Consignors who are making money

COLLAGE has been nationally recognized by NARTS, the national consignment industry trade association. They have been voted ‘#1 Women’s Boutique’ and ‘#1 Consignment Shop’ by readers of Birmingham Magazine and is listed in their ‘365 Things To Do in Birmingham’ list. Owner, Tracy True Dismukes, is Past-President of NARTS, the National Association of Resale and Thrift Shops and ‘Retailer of the Year’ – Alabama Retail Association.  She is also a founding member of the ARI Mastermind, the national Association for Resale Innovation, which meets semi-annually to learn best business practices from fellow successful, multi-location business owners.